Thank you for stepping forward.
Here is the honest truth: our favorite way onto this directory is when a woman names you herself. That is what makes it a list women trust. But women need this directory faster than we can find the women to do the recommending, so when a provider like you steps up and makes herself known, we are grateful.
Our team will personally review your application and let you know if you have been accepted within 7 to 10 business days.
Thank you for the care you give women. It is the whole reason we exist.
The Wake Her Up Project
Where do women go for healthcare after 40?
The answer is you. They just had no way to find you, until now.
The Wake Her Up directory was built by women recommending the hormone therapy provider who actually listened to them. Nobody pays to be on it. It is a list you can trust, covering different methods and approaches, because no two women need the same thing.
We believe women deserve to know all their options and make the best decision for their own body.
Our Founder
Marcella Hill ignited a movement. Now followed by over a million women, her story has been spotlighted by Oprah, NYT Magazine, The Cut and NBC.
The Community
Over 60,000 women share midlife awakenings, offer real support, and push each other to feel fully alive.
Our Vision
The premier directory of hormone therapy experts, so every woman over 40 can reach informed, personalized, life-changing care.
Here to support your growth
We send what actually helps: what women in our community are asking for and the products they want their clinic to carry, research worth your time, continued education, events, and invitations to contribute to our blog, podcast and surveys.